Top Search Engine Optimization Myths Busted

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22 January 2013
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Several myths about search engine optimization are prevalent these days, some of which you ought not to believe. It is quite disturbing to see first time website owners committing search engine optimization blunders that tend to cost them heavily. Some of the biggest search engine optimization myths are evaluated and busted in this article. Make it a point to go through the following points and avoid committing the same mistakes as do many first-time website owners.

Search Engine Optimization Myth One: It Is Difficult

Search engine optimization is a long term process for sure, but not necessarily a difficult one. Having a sound SEO strategy can see you through and help you land among the top few search engine listings with a keyword phrase of your choice. If you play your cards smart, the process would not seem to be difficult at all. On the other hand, if you do not plan well, you would find your way ahead pretty difficult.

Search Engine Optimization Myth Two: There Is Too Much To Learn

This is another classic search engine optimization myth. SEO is perceived to be something too big and too difficult to conquer, but actually this is not the case. There are only a few things to learn vis-à-vis SEO, which can be conquered quite easily if you are willing to invest some time and effort in the learning process.

Search Engine Optimization Myth Three: SEO Is Complete After Site Submission

Website owners tend to start thinking that they have completed search engine optimization of their sites after writing keyword optimized content or submission of their site with a couple of search engines. It must be noted that these are only two of many steps that need to be taken to ensure that a site gets indexed by major search engines. The competition is too fierce for anybody’s comfort and you need to keep on making efforts to optimize your site.
Some of the steps that you need to take to optimize your site besides the above mentioned ones include creation of quality backlinks, setting up a blog and updating it regularly, writing good quality articles and submitting them to article directories and so on. You can be assured of a good ranking on search engine listings only if you make dedicated efforts for a long duration of time.

Search Engine Optimization Myth Four: Black Hat Techniques Are Effective

This is essentially the biggest myth prevalent among web developers these days. Black hat techniques refer to such methods which are frowned upon by search engine providers. Creation of link farms, keyword stuffing and inclusion of invisible text in web pages are some of such methods that classify as black hat techniques of SEO. The sites found by search engines that are indulging in such techniques are effectively banned by search engines.

If you are thinking about employing such techniques, think again. Every single bit of time, money and effort that you invest in these techniques will go down the drain eventually. Beware of any so-called SEO expert who promises you top search engine listings at dirt cheap prices without actually revealing how he or she intends to achieve this result. Do not hesitate in confronting such individual and get clarification on the methods employed by him or her.

Search Engine Optimization Myth Five: Big Sites Cannot Be Optimized

It is another common myth among web developers that big sites cannot be optimized. Optimizing larger websites tends to consume bit of time, but this task is not impossible. Handling one web page at a time would be a good idea. In addition, pick up your most important pages first and optimize others at a later point of time. You will get plenty of confidence as well as momentum by following this approach.

Search Engine Optimization Myth Six: Meta Tags Are Most Important For SEO

Meta tags are important, true, but are not the most important for optimizing a site. In fact, Google has started taking into account several other factors besides Meta tags for indexing a particular web page. For instance, keyword density, quality and quantity of backlinks, press releases and social media platforms are being taken into account for determining popularity of a site.

Most search engines tend to keep updating their search algorithms at a regular interval of time. It is pretty important that you follow such changes closely to keep your website ahead of the site of your competitors in terms of popularity. None of the parameters, including Meta tags can be taken as a sole criterion of search engine optimization. Each one of them is important and you need to appreciate their importance for achieving desired results.

Search Engine Optimization Myth Seven: Success Is Immediate

You cannot be farther from truth if you think on these lines. In fact, it may take a couple of months of dedicated efforts before you taste success. It may take even longer if you are offering something which belongs to high competition segment like electronic goods or fashion apparel. Established players of the market would be busy making similar efforts as well. You would need to displace them and other new players to reach the top.

Search Engine Optimization Myth Eight: What Worked In Yester years Works Today

In the early years of internet, web masters would stuff their sites with keywords and Meta tags to reach the top of search engine listings. Some of them would create link farms and indulge in all sorts of other improper techniques. None of such techniques works these days and it is highly likely that some shortcuts that work today will not work in coming years. Considering this, you need to employ white hat techniques only and update your mode of working as and when search engines announce any change in their algorithms.

It is pretty easy to fall for common search engine optimization myths that are prevalent these days. Make sure you do not fall for any one of them. Follow white hat SEO techniques only for optimization of your site. If necessary, seek services of an SEO expert for this purpose.

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